Case Study: Complex Media achieves 50% less data entry and 6-day faster invoicing with Quickbase

Complex Media Scales Digital Operations with Quick Base

Complex Media is a fast-growing digital media company that curates youth culture and sells integrated advertising campaigns to major brands. As headcount and complexity grew, the company faced fragmented processes across sales, marketing, ad ops, and finance, relying on email, spreadsheets, and multiple systems that caused heavy manual data entry, poor collaboration, delayed billing, and no single source of truth.

The team built a customized Quick Base application to centralize CRM, project and document management, ad operations, and invoicing, with role-based workflows, automated reports, dashboards, and a QuickBooks integration. Within a year, Complex Media cut manual data entry by 50%, sped invoicing by six days, gained real-time insights for better resource allocation and risk mitigation, and improved cross-team collaboration and financial reporting.

Complex Media

Leanne Snoeck

Director of Operating Systems