Case Study: Impres Inc achieves scalable, rep-first pharma CRM and operational agility with Quickbase

Canadian Pharmaceutical & Consumer Health Care Household Name Impres Inc. Builds Flexibility and High Value Through Low-Code

Impres Inc., founded in 2005, is a household name in Canadian pharmaceutical and consumer health care sales that grew from a garage startup to Canada’s #1 contract sales organization. Faced with a gap in high-quality pharma sales outsourcing, reliance on paper and manual processes, and the need to deliver boutique client experiences while raising awareness of a CRM built for pharma, Impres needed a technology-driven way to modernize and scale its services.

Partnering with Quickbase’s low-code platform, Impres built proprietary applications and IMVision X, a purpose-built CRM that automates workflows, optimizes in-person and virtual promotion, and delivers advanced reporting and BI. The solution enabled rapid deployment, flexible service offerings, successful scaling at competitive cost, over 700 industry relationships, and improved decision-making—positioning Impres for virtual selling and continued expansion.

Impres Inc

Cody Petrosino

Manager IT