Case Study: Winkelstraat.nl boosts Black Friday conversion rates with Queue-it

WINKELSTRAAT.NL boosts Black Friday conversion rates 15-20x traffic with Queue-it

Winkelstraat.nl, a Netherlands-based online luxury fashion platform, faced a major challenge handling an estimated 15-20x increase in traffic during its Black Friday sales. This unpredictable peak traffic threatened website uptime, performance, and the fair user experience they wanted to maintain. To control traffic and protect their site, they implemented a virtual waiting room from Queue-it via the Cloudflare app.

Using Queue-it's solution, Winkelstraat.nl was able to queue excess shoppers, monitor their site 24/7, and offer customers a customizable waiting experience. The results were highly successful, with the website maintaining constant uptime and a smooth user experience throughout the event. Most notably, Queue-it's waiting room created a fear of missing out that led to an enormous increase in conversion rates, as visitors felt compelled to buy once they gained access to the site.

WINKELSTRAAT.NL