Case Study: Too Faced achieves smooth product launches with Queue-it

Too Faced - Customer Case Study

Too Faced, the California-based cruelty-free makeup brand, faced major website slowdowns and customer frustration during high-demand product launches as traffic surged beyond what its systems could handle. The brand needed a way to keep its site available, maintain sales performance, and communicate clearly with shoppers during peak launch periods.

To solve this, Too Faced implemented Queue-it’s virtual waiting room to manage traffic during product drops and keep customers informed with fair queue times and line-position updates on branded queue pages. Queue-it helped Too Faced maintain website performance, avoid technical failures, and improve the customer experience, with the company reporting positive social media feedback and smoother launches with no site downtime.

Too Faced

Krysta Brown

Senior Manager of Digital Marketing