Case Study: Tate protects high-demand ticket onsales with Queue-it

Tate sets up Queue-it in 24 hours to protect 80,000-ticket onsales

Tate, Britain's most popular museum group, faced a major challenge reopening its galleries post-COVID lockdowns. With pent-up public demand and strict capacity restrictions, their legacy ticketing system was at high risk of crashing during high-volume ticket onsales. To manage the extreme traffic and ensure fair access, Tate turned to Queue-it's virtual waiting room solution.

Queue-it implemented its platform, which was set up and integrated within about 24 hours. The solution successfully protected Tate's website from crashing during critical onsales, such as the reopening and the popular Kusama Infinity Mirror Rooms exhibition, where 80,000 tickets were released. The results included a smooth, fair customer experience, positive user feedback on features like email notifications, and protection for backend systems. Tate's team found Queue-it to be an essential tool that removed a major operational worry and provided a cost-effective approach to handling traffic peaks.

Tate