Case Study: Stauning Whisky achieves fair, downtime-free whisky releases with Queue-it

Stauning Whisky - Customer Case Study

Stauning Whisky, Denmark’s first whisky distiller, faced major website strain as its limited-edition bottle releases sold out faster than its site could handle. After repeated downtime and frustrated customers, the company needed a safer, more reliable way to manage high-demand online sales, and turned to Queue-it for help.

Queue-it implemented its virtual waiting room solution for Stauning Whisky, including a pre-queue and email notifications to manage traffic fairly and keep customers informed. The result was controlled traffic peaks, no website downtime during releases, and a consistently fair shopping experience, with the company reporting that conversion from the queue to purchase was close to 100% until stock sold out.

Stauning Whisky

Hans Martin Hansgaard

Co-Founder