Case Study: Sky Mobile boosts iPhone launch sales and conversions with Queue-it

Sky Mobile boosts iPhone launch conversions by 37% with Queue-it

Sky Mobile, the UK telecom subsidiary of Sky, needed a better way to handle the huge traffic spikes that hit its website every iPhone launch day. Its existing sales systems and previous waiting room tool struggled with fairness, visibility, customization, and manual control, creating risk for both site performance and customer experience. Queue-it provided the traffic control solution they needed.

Using Queue-it’s virtual waiting room and GO Queue-it Platform, integrated with Akamai EdgeWorkers, Sky Mobile managed traffic more effectively during the 2024 iPhone launch. The team achieved 100% uptime, increased conversion rate by 37% versus the 2023 launch, and reduced active waiting room time by 66%, while also improving fairness, observability, and customer engagement.

Sky Mobile