Case Study: QoQa achieves fair, crash-free anniversary sales with Queue-it

QoQa - Customer Case Study

QoQa, a Swiss webshop known for innovative products and strong community engagement, faced the challenge of handling a surge of traffic during its 10-year anniversary week of special campaigns and celebration sales. The customer used Queue-it’s online queueing service to prevent its webshop from crashing and to maintain fairness for shoppers during the high-demand event.

Queue-it implemented a first-in, first-out virtual waiting room with a custom, humorous queue page designed to fit QoQa’s brand and generate buzz. The solution helped QoQa avoid server failures and likely prevented many 500 errors, while also driving additional social media attention and engagement through creative queue experiences, a custom hashtag, and even a second queue for a commemorative t-shirt campaign.

QoQa

Jonathan Biolaz

Developer