Case Study: QoQa avoids website crashes and boosts fairness with Queue-it

QoQa avoids website crashes during its 10-year anniversary with Queue-it

QoQa, a Swiss online retailer, needed a technical solution to prevent website crashes and ensure fairness during high-traffic events like their 10-year anniversary and biannual sales. To address these challenges, they turned to the vendor Queue-it and implemented its virtual waiting room service.

Queue-it implemented a server-side integrated virtual waiting room to maintain website performance and ensure a fair customer experience by blocking bots. The solution was highly successful: it prevented server crashes and errors during the campaign. Additionally, a creatively customized waiting room layout generated significant social media buzz, increased customer engagement, and even led to branded merchandise, boosting brand loyalty. QoQa and Queue-it have continued to work closely together since.

QoQa