Case Study: Peach Aviation achieves smooth flash sales and reliable peak traffic control with Queue-it

Peach Aviation processes 2 million customers with Queue-it

Peach Aviation, Japan's third-largest airline, faced significant website overload and a poor user experience during popular flash sales campaigns, which their autoscaling solution could not handle. To prevent crashes, they used a basic "sorry page" that turned customers away, leading to complaints. Seeking a better solution, they turned to vendor Queue-it and its virtual waiting room product to manage the traffic surges while maintaining their brand image.

By implementing Queue-it's virtual waiting room via the Akamai EdgeWorker Connector, Peach Aviation ensured a fair, first-come-first-served process and a smooth, customizable user experience. During their 11th-anniversary sale, Queue-it successfully managed a peak of over 4,000 visitors per minute and processed over 2 million customers across the week. The solution eliminated site crashes and customer complaints, resulting in a successful sale with thousands of tickets sold and positive feedback on social media.

Peach Aviation