Case Study: Patta stabilizes product launch traffic with Queue-it

Patta - Customer Case Study

Patta, the Amsterdam-born streetwear and footwear retailer, experienced massive traffic spikes during limited-edition product launches that overwhelmed its Magento-based webshop. During peak drops, more than 15,000 fans would visit at once, causing slow response times and even full website outages, so Patta needed a way to protect the customer experience and manage demand without rebuilding its site.

Patta implemented Queue-it’s virtual waiting room platform, integrated with Magento, to moderate traffic during launches and keep the webshop stable. The solution also helped block bots, with Queue-it flagging as many as 80% of queued users as bots on some launches, and Patta successfully used it across 18 product launches to maintain smooth sales and improve results.

Patta

Marvin Schippmann

Assistant Logistics and Operational Manager