Case Study: MOS Food Services delivers smooth lucky bag sales with Queue-it

MOS Food Services captures sales without a crash using Queue-it, throttling 2,000 visitors in the first minute

MOS FOOD SERVICES, the operator of Japan's MOS BURGER chain, faced a challenge during its highly popular online "lucky bag" sales events. A traffic surge from announcing a specific sale time crashed their website, leading to customer frustration and a two-hour delay. To maintain their high standards of hospitality and reliability online, they turned to vendor Queue-it for a solution using its virtual waiting room.

Queue-it's virtual waiting room seamlessly managed the intense traffic surge for their next sale, keeping the site online and processing all orders without crashes or delays. The solution provided a fair, first-in-first-out customer experience with a branded queue page. The result was a smooth sale with highly positive social media feedback and a much lower customer abandonment rate than expected, successfully replicating MOS's reliable hospitality online.

MOS Food Services