Case Study: Micro Kickboard boosts Black Friday conversions with Queue-it

Micro Kickboard - Customer Case Study

Micro Kickboard, a scooter and urban mobility retailer known for its award-winning designs, faced a major website capacity challenge during National Scooter Day. Its site could handle about 500 concurrent shoppers, but traffic spikes caused a crash and an estimated $15,000 loss when roughly 30% of customers couldn’t complete orders.

To prevent future failures, Micro Kickboard implemented Queue-it’s virtual waiting room for peak events like Black Friday and seasonal sales. With Queue-it, the company reported a 500% increase in traffic, a very low bounce rate, and a 95% conversion rate on heavily increased demand, while also protecting the customer experience and brand reputation.

Micro Kickboard

Jamie Rau

Marketing Manager