Case Study: LeMieux protects Black Friday sales and product drops with Queue-it

LeMieux saves its website during Black Friday with Queue-it and handles 300,000 Instagram followers

LeMieux, a fast-growing British equestrian brand, faced recurring website crashes and technical issues during its high-traffic Black Friday sales and limited-edition product launches. Their rapid growth and nearly doubled year-over-year sales in 2020 put immense strain on their website infrastructure. To prevent these traffic-related issues, LeMieux turned to the vendor Queue-it and implemented its virtual waiting room service.

Queue-it's solution provided a safety net that gave LeMieux full control over their web traffic. The implementation resulted in the brand's first successful Black Friday in years, with a fully functional website that prevented a crash. The virtual waiting room was personalized to maintain LeMieux's brand identity, and limited-release products sold out completely. The team also credited Queue-it's strong support for providing peace of mind and resolving a real-time traffic issue during the sale, calling the service "worth its weight in gold."

LeMieux