Case Study: Kino.dk prevents presale website crashes with Queue-it

Kino.dk avoids presale crashes with Queue-it in 5-10 minutes

Kino.dk, Denmark’s largest seller of movie theater tickets, uses Queue-it to manage highly anticipated presales that can send traffic far beyond what its site and integrated payment systems can handle. The company needed a way to stay online during blockbuster onsales like Star Wars and Fifty Shades of Grey, since server scaling alone was costly and still couldn’t prevent crashes.

Kino implemented Queue-it’s virtual waiting room, which could be set up in just 5–10 minutes before each presale. With Queue-it, Kino has run more than two dozen presales without problems, protected revenue and partner relationships, avoided expensive overprovisioning, and improved the customer experience with a branded queue page that features trailers and teaser content.

Kino.dk