Case Study: Jako Enterprises keeps sneaker releases smooth with Queue-it

Jako Enterprises - Customer Case Study

Jako Enterprises, the holding company behind KicksUSA and UBIQ, runs popular online sneaker releases that can draw around 100,000 visitors at a time. Faced with site slowdowns, checkout failures, and unhappy customers during these high-demand drops, the retailer needed a more reliable way to protect website performance than server scaling alone. Queue-it’s virtual waiting room was chosen to help manage the rush.

With Queue-it, Jako Enterprises used a virtual waiting room to control traffic during limited-edition releases and keep the shopping experience stable. The solution helped maintain website performance, reduce social media complaints, and save time, staff effort, and money by avoiding massive infrastructure overbuild. Queue-it also provided 24/7 support and guidance on queue setup and load anticipation, helping Jako deliver smoother release events and a better customer experience.

Jako Enterprises

Virgil Ghic

Director of Digital