Case Study: Irma prevents webshop overload and maintains customer service with Queue-it

Irma - Customer Case Study

Irma, a Danish supermarket chain known for its high-quality products and customer service, faced the challenge of handling a surge in traffic for its highly anticipated 128th birthday online sale. To prevent webshop overload and ensure a smooth customer experience, Irma turned to Queue-it’s online queuing system.

Queue-it was implemented alongside Irma’s e-commerce solution to keep the webshop online during heavy traffic by managing excess users in a fair, transparent queue. With custom branding, dynamic communications, and control through the GO Queue-it Platform, Irma maintained its brand image and customer service standards while securing revenue, and the solution proved successful enough that Irma continued using Queue-it for later high-interest sales.

Irma

Jesper Lykke Wacherhausen

Commercial Director