Case Study: Harvey Nichols avoids website crashes during flash sales with Queue-it

Harvey Nichols offloads up to 8,000 shoppers with Queue-it

Harvey Nichols, a prestigious luxury retailer, faced significant challenges managing peak website traffic, especially during high-demand events like the exclusive launch of Fenty Beauty by Rihanna. This traffic volume led to customer dissatisfaction and risked overwhelming their new AWS infrastructure. To address this, they turned to Queue-it's virtual waiting room service for a secure solution to handle user overload.

Queue-it implemented its virtual waiting room to monitor traffic 24/7, only queuing excess users when the website's capacity threshold was exceeded. This solution maintained website performance during flash sales and Black Friday, offloading up to 8,000 users at a time. The results included a smooth, undisrupted customer experience with real-time wait information and a branded queue, allowing Harvey Nichols to successfully evaluate traffic and learn their new infrastructure.

Harvey Nichols