Case Study: Easho avoids website crashes and saves sales with Queue-it

Easho handles 54,000 shoppers with Queue-it

Easho, a British ecommerce company, faced the challenge of managing unpredictable traffic surges from influencer marketing campaigns. A previous collaboration with an influencer had slowed their site and jammed payment systems, and with a new campaign planned with an influencer whose following had grown from 20,000 to nearly 1 million, they needed to prevent another site failure. Easho turned to vendor Queue-it for a solution.

Queue-it implemented its virtual waiting room directly within an Instagram story. This solution successfully managed a surge of over 1,500 simultaneous users and 54,000 shoppers over four hours, preventing a website crash and saving sales. The waiting room also created hype and social proof for the campaign, allowing Easho to provide a stable customer experience and cement its brand.

Easho