Case Study: Dixons Carphone prevents Black Friday website crashes with Queue-it

Dixons Carphone - Customer Case Study

Dixons Carphone, one of Europe’s leading specialist electrical retail groups, faced major website overload during Black Friday campaigns as millions of shoppers flooded its Dixons Carphone, PC World, and Currys webshops. In the past, these traffic spikes caused slowdowns, crashes, customer frustration, and lost revenue.

To solve this, Dixons Carphone implemented Queue-it’s virtual waiting room for its Black Friday sales rush. Queue-it redirected excess users into an online queue whenever traffic exceeded back-end capacity, allowing shoppers within capacity to browse without slowdown and then returning waiting users to the site in the correct order and pace, helping prevent peak-related failures and keep transactions running smoothly.

Dixons Carphone

Chris Howell

IT Director, Customer Systems