Case Study: DeinDeal achieves fair, high-demand campaign experiences with Queue-it

DeinDeal manages 1M customers and 800,000 annual packages with Queue-it

DeinDeal, a major Swiss ecommerce site, faced a challenge in managing massive, unpredictable traffic surges during its high-demand flash sales, particularly a popular 'Wow Week' event. Their Magento-based platform could not scale quickly or cost-effectively enough to handle these sudden peaks, which threatened both website stability and the user experience. To solve this, they turned to the vendor Queue-it for its virtual waiting room solution.

Queue-it's virtual waiting room provided a flexible and fair solution that integrated with DeinDeal's website and native mobile apps. The implementation allowed DeinDeal to successfully manage traffic, protect their site during surges, and improve the customer journey. Queue-it's solution also delivered significant business benefits by creating a sense of urgency and opening a direct communication channel with waiting customers, enhancing the overall user experience.

DeinDeal