Case Study: Currys plc prevents Black Friday website crashes with Queue-it

Currys plc protects Black Friday traffic with Queue-it for 800+ stores across 7 countries

Currys plc, a leading European electronics retailer, faced website slowdowns and crashes during their massive Black Friday sales events, causing customer frustration and lost revenue. To manage the million-strong rush, they turned to vendor Queue-it and its virtual waiting room service.

Queue-it's solution was to implement a virtual waiting room that activated when visitor traffic exceeded the website's back-end capacity. This transferred excess users to a fair, user-friendly queue, limiting the load on Currys' infrastructure. As a result, shoppers within the capacity could browse and complete transactions without failure. The IT Director from Currys plc complimented Queue-it on their capability and approach, confirming the success in preventing peak-related failures.

Currys Plc