Case Study: Build-A-Bear Workshop achieves record-setting demand-day sales with Queue-it

Build-A-Bear Workshop handles 90,000 shoppers and sets record demand-day with Queue-it

Build-A-Bear Workshop, an iconic global retailer known for its customizable stuffed animals, faced a challenge managing overwhelming online demand for a hyped product release from a hit television series. With 240,000 fans signed up for notifications and all physical stores closed, their website infrastructure was under severe strain, risking crashes and a poor user experience during the initial launch. They turned to the vendor Queue-it for a solution.

Queue-it implemented its virtual waiting room to manage the traffic and create a fair, transparent online experience. The solution prevented website crashes and blocked bots, allowing Build-A-Bear to successfully hold multiple sales events. For one release, over 90,000 people were held in the queue, and Queue-it helped the company achieve a record-setting day for ecommerce sales, the highest in their history.

Build-A-Bear Workshop