Case Study: Borussia Dortmund (BVB) prevents website crashes during product launches with Queue-it

Borussia Dortmund keeps merchandise launches live for hours with Queue-it

Borussia Dortmund (BVB), a major German football club, faced website crashes during high-demand online product launches, such as merchandise and kit releases, due to overwhelming traffic from their passionate fanbase. Their infrastructure could not handle these traffic spikes, leading to hours of downtime. To manage this challenge, BVB sought a solution from vendor Queue-it.

Queue-it implemented its virtual waiting room solution for BVB's FanShop. This allowed the club to control site traffic, protect key bottlenecks like payment gateways, and prevent overselling. The result was a stable website during unpredictable traffic surges and an improved, informed shopping experience for fans. Queue-it ensured that BVB's site remained operational and that customers could successfully purchase products.

Borussia Dortmund (BVB)