Case Study: Bedre Nætter achieves Black Friday sales targets in 11 minutes with Queue-it

Bedre Nætter hits sales targets in 11 minutes with Queue-it

Bedre Nætter, Denmark’s largest direct-to-consumer mattress and bedding company, needed a way to handle intense Black Friday demand without site crashes or abandoned checkouts. After years of traffic spikes causing outages and frustrated shoppers, the ecommerce team turned to Queue-it and its invite-only waiting room to support a smoother, more controlled sale and protect revenue.

With Queue-it, Bedre Nætter put its site behind a countdown page and sign-up form to build VIP demand, then used an invite-only waiting room to give verified members early access before opening general access. The approach drove 2,500+ additional email sign-ups, helped the company reach its sales target in 11 minutes, and delivered the week’s target in just three hours, all while keeping the site online with 100% uptime.

Bedre Nætter