Case Study: Barbican Centre achieves smooth, fair ticket sales with Queue-it

Barbican Centre - Customer Case Study

Barbican Centre, Europe’s largest multi-arts and conference venue in London, needed a way to handle the huge surge of traffic for ticket sales to its production of *Hamlet* starring Benedict Cumberbatch. It turned to Queue-it to manage expected website overload and provide a fair, positive queuing experience for customers during the high-demand release.

Queue-it implemented a virtual queue that kept the Barbican website stable while communicating clearly with more than 60,000 customers in queue and over 100,000 visitors overall on release day. The tickets sold out in seven hours, the process generated positive social media buzz and press coverage, and the Barbican reported that Queue-it was easy to implement, well supported, and highly recommended for managing end-user overload.

Barbican Centre

Nicholas Triantafyllou

IT Business Systems Manager