Case Study: Heatcraft Worldwide Refrigeration achieves centralized management of 100,000+ product SKUs and a 1,500‑page dynamic catalog with Questudio

Heatcraft Worldwide Refrigeration - Customer Case Study

Heatcraft Worldwide Refrigeration, a leading HVAC distributor with five brands, needed to centralize product data that lived in separate PDFs, support complex tabular product specifications for more than 100,000 items, and publish that content both to Adobe InDesign for print and to a new dynamic website. Questudio responded to the RFP offering CatalogStudio as the central repository, InStudio to push XML to Adobe InDesign, and WebStudio to drive the website and search capabilities.

Questudio extracted and loaded Heatcraft’s PDF content into CatalogStudio (conversion completed in four months), implemented InStudio-driven print workflows and a WebStudio-powered online catalog, and provided onsite implementation and training during the nearly year-long engagement. The result: a 1,500-page print catalog and a live website with complex product search and instant access to product pages, positive customer feedback, and ongoing work by Questudio to add an on-demand PDF generator to eliminate manual updates.

Heatcraft Worldwide Refrigeration