Case Study: AstraZeneca strengthens sales team training and assessment security with Questionmark

AstraZeneca streamlines training across 125 countries with Questionmark

AstraZeneca, a global biopharmaceutical company, faced challenges with its paper-based system for assessing the scientific knowledge of its on-field sales teams. Their previous process created issues with security, complexity, and administrative workload. To address this, AstraZeneca partnered with Questionmark and implemented its online assessment platform within its capabilities development department.

By using Questionmark, AstraZeneca gained a reliable and integrated assessment system with a range of question types and deep reporting capabilities. The solution streamlined the annual training process for both administrators and participants, meeting internal compliance and external requirements. The vendor's platform, including features like full online delivery and single sign-on (SSO), successfully lightened the workload and increased the security of their assessments.

AstraZeneca