Case Study: Association for Investment Management and Research achieves easy, verifiable online professional development for members with Questionmark

Association for Investment Management and Research - Customer Case Study

The Association for Investment Management and Research (AIMR), an international nonprofit of more than 68,000 investment professionals in over 117 countries, needed a cost‑effective, scalable way to deliver and verify professional development linked to its publications and conference material. AIMR turned to Questionmark for a web‑based testing solution — including customized self-registration modules created by Questionmark Consulting Partners Enginet Technologies — to make self-tests accessible directly from online and printed publications.

Questionmark implemented 35–40 question online self-tests (70% required to pass) integrated with AIMR’s professional development web diary so credits are applied automatically and printable completion records are available. AIMR staff were trained to author tests themselves, enabling a fast, easy rollout that supports global members, improves verification of learning, and positions AIMR to expand the program (for example to the Financial Analysts Journal), demonstrating a measurable, scalable improvement in delivering and documenting professional development.