Case Study: Dell Inc. achieves improved marketing strategy and greater business value with Quest

Technology Company Improves Marketing Strategy Using Analytics

Dell’s Global Analytics team needed a more powerful, yet easy-to-use analytics platform to help clients better understand customers, improve marketing, and increase revenue. The team faced limitations with a legacy system that made delivering timely, actionable insights difficult and labor-intensive.

By migrating to Statistica, Dell replaced complex custom coding with menu-driven workflows, boosting efficiency and enabling faster delivery of robust analyses. The platform’s flexibility, range of tools, and clear visualizations fostered creativity, encouraged exploration of techniques, and ultimately maximized the value of Dell’s marketing and sales activities.

Dell Inc.

Tejinder Kaur Bimbraw

Business Analysis Senior Advisor