Case Study: a leading PU foam manufacturing company boosts customer engagement with Quess Corp

Leading PU Foam Manufacturing Company deploys 320+ associates in 6 months with Quess Corp

Quess Corp was engaged by a leading PU foam manufacturing company in India that was facing challenges with customer engagement at its channel partner stores. The client struggled with inconsistent store experiences, a lack of experienced manpower for engagement programs, improper training modules, and non-existent visual merchandising, all of which led to a dissatisfied end-customer experience.

To address this, Quess Corp implemented a workforce solution that included a fixed promoter program and a floater advisor program. They hired experienced associates from relevant industries and initiated a comprehensive 6-day training and induction program. By deploying these associates strategically and driving sales through effective KPI setting, Quess Corp substantially grew the average selling price (ASP) from 19k to 22k and increased the number of associates from 50 to over 320 within six months.

Leading PU Foam Manufacturing Company