Case Study: Malaysia Airlines achieves near-real-time data access and cost savings with Qubole

Malaysia Airlines Uses Qubole To Enhance Their Customer Experience And Drive Profitability

Malaysia Airlines, the national carrier of Malaysia, faced mounting pressure to improve profitability and customer experience while competing with low-cost carriers. Their legacy infrastructure left data trapped in silos and created severe access bottlenecks—IT typically needed about 48 hours to provide data—blocking timely analytics and personalization initiatives.

After migrating workloads to Microsoft Azure and adopting Qubole, the airline cut data ingestion time by more than 90% and made reservation data visible within 20 minutes, with business users accessing datasets in about two hours instead of two days. The faster, scalable platform enabled near real-time dynamic pricing, personalized offers and ancillaries, streamlined operations to a single administrator, and delivered millions in analytics cost savings.

Malaysia Airlines

Ng Kim Hoe

IT Strategy and Architecture