Case Study: Insightera achieves faster Hadoop time-to-value and 20% cloud compute cost savings with Qubole

Insightera Accelerates Hadoop’s Time to Value Using Qubole Premium Service

Insightera is a learning B2B targeting and personalization platform that uses machine learning and a real-time CEP engine to personalize onsite, social and ad experiences. As the company scaled rapidly (200% business growth with data growing to over 3 TB), Hadoop’s operational complexity and S3 management slowed time-to-value for its small data team and diverted effort from developing predictive algorithms.

Insightera adopted Qubole Data Service for its intuitive UI, built-in connectors (MongoDB, MySQL), auto-scaling and cloud integration. Qubole cut cluster provisioning from days or weeks to minutes or hours, eliminated the need to expand the dev team (avoiding an estimated 40% headcount increase), saved about 20% in cloud compute by reducing unnecessary uptime, and enabled faster queries and faster time-to-market for new analytics features.

Insightera

Mickey Alon

CEO & Co-Founder