Case Study: Fanatics achieves 70% cloud cost reduction and 60% faster development with Qubole

How E-tailer Fanatics Cut Cloud Costs By 70% And Development Time By 60% With Qubole

Fanatics, the global leader in licensed sports merchandise, operates multiple e-commerce brands and over 600 partner sites and processes about five terabytes of data daily to power personalized product rankings, email recommendations, A/B experimentation and business reporting. Their challenge was to speed development and experimentation while dramatically lowering cloud data-processing costs for these complex, constantly changing pipelines.

By adopting Qubole’s open data lake platform (Apache Spark on Qubole, Sparklens, Intelligent Spot Management and caching options like RubiX), Fanatics automated and optimized pipelines for personalization, testing and email segmentation. The result: development and processing times dropped by roughly 60% (email jobs from 13 to 5 hours), cloud costs fell more than 70% overall (with ~80% use of AWS Spot instances) and reporting and experimentation became near real-time.

Fanatics

Raj Tanneru

Director of Data Engineering