Case Study: Viastein achieves a cohesive premium brand identity with Qubed

Viastein launches a cohesive branding system in 2006 with Qubed

Viastein, a premium Romanian manufacturer of outdoor paving products, faced the challenge of a visually fragmented brand presence across its digital and print materials. The company engaged vendor Qubed to develop a cohesive brand identity, print catalog, and web design system that would better highlight its role as a manufacturer and unify its extensive product portfolio.

Qubed implemented a visual system built around modular patterns, high-contrast labels, and neutral backgrounds to let the product colors stand out. The solution included a refreshed identity, a streamlined print catalog template, and a product-driven website that mirrored the print materials. The result was a coherent branding system that reinforced Viastein's premium market position and created visual alignment across all of its product-heavy sales and technical documents.

Viastein