Case Study: S&P Global Platts creates a cohesive conference visual experience with Qubed

S&P Global Platts rolls out 3-format conference visual kit with Qubed

S&P Global Platts, a provider of energy and commodities market information, required a distinct visual identity for one of its conferences that would sit cohesively on top of its existing corporate branding. They commissioned Qubed Agency, a branding and web design agency, to create a full visual package for the event that would ensure a unified and professional attendee experience across all on-site materials.

Qubed Agency designed a topic-driven key visual aligned with Platts' layout rules and prepared it in multiple aspect ratios for versatile application. Their solution included designing all print materials, a stage backdrop, venue signage, and digital headers. The outcome was a single, coherent visual layer for the entire conference; every element attendees encountered, from the agenda to the stage, looked like part of one integrated Platts event, successfully eliminating the appearance of a mix of supplier templates.

S&P Global Platts