Case Study: Northeast Generator builds a cohesive, confidence-driven brand with Qubed

Northeast Generator speeds brand rollout with Qubed using reusable print and web templates

Northeast Generator, a provider of backup power and energy services in the New England and Tri-State region, required a rebrand to better communicate its core promise. The company engaged the vendor Qubed to develop a refreshed identity system that would cohesively carry its new "We Generate Confidence" message across all print, web, and field applications.

Qubed implemented a visual strategy built on reliability, readiness, and clarity, introducing a dynamic diagonal energy bar motif and high-contrast typography. The solution included a full identity system, print collateral, and digital components. As a result, Northeast Generator achieved stronger message discipline, faster asset production through reusable templates, and a cohesive look across all brand touchpoints.

Northeast Generator