Case Study: Mawarid achieves a premium export-ready brand identity with Qubed

Mawarid launches a 36–48 page brand book with Qubed

Mawarid Foodstuff Industry, a UAE-based olive-oil producer and private-label supplier, required a modern, export-ready brand identity to communicate quality, authenticity, and hygiene. Their challenge was to create a system that balanced Middle-Eastern heritage with a clean international aesthetic suitable for packaging, B2B collateral, and apparel. They engaged Qubed for a comprehensive brand identity system to address this need.

Qubed delivered a robust identity built on the pillars of purity, provenance, and precision, which included a geometric olive-drop symbol, a highly legible wordmark, and a refined color palette. The solution encompassed a full suite of stationery, a detailed brand book for governance, and mockups for packaging and apparel. The result was a pragmatic and expressive system that elevated Mawarid’s premium positioning and enabled a fast roll-out across all materials, successfully scaling from the factory floor to international retail.

Mawarid