Case Study: Housing.com gains 12.8% relative market share with Quattr

Housing.com grows relative market share 12.8% with Quattr

Housing.com, a leading online real estate platform in India, faced the challenge of moving beyond basic SEO metrics to understand its true competitive market share. Their leadership needed to know if the company was winning search visibility relative to competitors, not just if traffic was up or down. To solve this, they deployed Quattr's Market Share Intelligence product.

Quattr provided Housing.com with a framework to track its competitive visibility across micro-segments daily. This allowed the team to separate overall market contractions from genuine competitive gains. As a result, Housing.com grew its relative market share by 12.8% year-over-year while the broader real estate search market shrank. Quattr's solution enabled the SEO team to quickly detect algorithm shifts and pivot strategy, ultimately evolving into a strategic intelligence function.

Housing.com