Case Study: Canadian Cancer Society modernizes SMAT to deliver a more engaging, personalized smoking cessation experience with QuatreCentQuatre

Canadian Cancer Society modernizes SMAT for 18-34-year-olds with QuatreCentQuatre

The Canadian Cancer Society needed to modernize its Service de Messagerie pour Arrêter le Tabac (SMAT), a smoking cessation program. Their outdated platform was limiting effectiveness and failing to engage the crucial 18-34-year-old demographic. The challenge for vendor QuatreCentQuatre was to completely reinvent the experience to make it more engaging, accessible, and personalized while ensuring a seamless transition for existing users.

QuatreCentQuatre implemented a comprehensive solution involving brand strategy, user experience redesign, and tailored user segmentation. They reprogrammed the messaging system to offer personalized communication based on age and engagement level, creating a more dynamic tone for younger users and structured support for older ones. This resulted in a more effective and engaging support system, transforming SMAT into an intuitive, interactive, and trusted ally for smokers on their quitting journey.

Canadian Cancer Society