Case Study: Ginsters reduces lorry movements by up to 40% and cuts fuel costs by 20% with Quartix real-time vehicle tracking

Ginsters improves its fleet tracking using the Quartix telematics system

Ginsters, part of the Samworth Brothers food group, needed to improve fleet utilisation, cut lorry movements and reduce fuel, maintenance and accident costs across its delivery operations. The company has used the Quartix telematics system since 2011 and was recognised as Most Improved Fleet of the Year in 2015.

By deploying Quartix real‑time vehicle tracking, GPS monitoring and daily reporting, Ginsters gained visibility of driver behaviour, mileage, servicing and safety reminders. The system helped reduce lorry movements by up to 40%, deliver up to 20% fuel savings, lower accident, insurance and maintenance costs, and supported broader supply‑chain efficiency gains.

Ginsters

Dave Vaughn

Fleet Operations Manager