Case Study: Dermstore achieves 120% ROAS growth and 4X revenue on Google Shopping with Quartile

With ROAS up by 120%, Dermstore Unlocks Ongoing Opportunity on Google Shopping

Dermstore, the second-largest skincare and beauty e-commerce site and a Target subsidiary, needed to turn its vast e-commerce data into a scalable, time-efficient Google Shopping revenue driver. To address this, Dermstore partnered with Quartile and implemented Quartile’s machine-learning advertising platform to manage and optimize Google Shopping campaigns.

Quartile ingested Dermstore’s product, location, search query, device and audience data to power daily, product-level bidding and branded-search campaign prioritization. The results were rapid and measurable: desktop ROAS rose 108% and mobile ROAS 212% in the first week, and over six months Dermstore saw 120% ROAS growth and 31x mobile revenue growth (4x revenue growth and 156% ROAS growth in nine months), while reducing internal time spent on campaign management.

Dermstore

Bumsoo Kim

Director of Marketing