Case Study: Walmart defends holiday sales growth with Quartile

Walmart scales ad-attributed sales 158% with Quartile

The customer, Walmart, faced a significant challenge during a peak holiday season when a broader decline in organic demand on its platform led to falling total sales despite increased ad spend. Its account structure lacked the granular control needed for efficient budget allocation across its vast catalog. Quartile was engaged to introduce structure and responsiveness to its advertising management.

Quartile reorganized the advertising account by product category to grant precise budget control and implemented real-time performance monitoring. This allowed for daily budget adjustments, shifting spend to high-performing areas. Despite the market decline, this strategy from Quartile drove a 158% increase in ad-attributed sales and a 275% growth in impressions, effectively defending the brand's revenue during a critical period.

Walmart