Case Study: Walmart achieves 136% ROAS improvement with Quartile

Walmart improves ROAS 136% with Quartile

A multi-brand household goods portfolio faced significant challenges scaling its advertising on Walmart due to frequent inventory shortages. As a first-party (1P) vendor, the company had limited control and visibility into stock levels, causing campaigns to be frequently paused. This reactive cycle led to inconsistent performance and hindered growth. They turned to vendor Quartile for a solution leveraging Walmart's Promote system.

Quartile implemented an automated campaign structure using Walmart Promote, which dynamically launched ads for products as they came into stock. This shift from manual to automated management ensured maximum visibility during periods of availability. The solution from Quartile drove impressive results, including a 136% increase in ROAS, a 47% reduction in CPC, and a more than 10x growth in ad-attributed sales, enabling scalable and efficient growth.

Walmart