Case Study: a UK-based automotive additives company increases new-to-brand customers by 77% with Quartile

UK-based Automotive Additives Company increases new-to-brand customers by 77% with Quartile

The UK-based automotive additives company faced a challenge where its growth on Amazon was becoming overly dependent on paid media, leading to fluctuating efficiency and a limited number of new-to-brand customers. To achieve more sustainable growth, the company partnered with Quartile to implement a full-funnel strategy using its Pro Suite service and Amazon DSP for advanced audience segmentation.

Quartile's solution combined Amazon DSP prospecting and retargeting campaigns with optimized Sponsored Ads to shift the account's focus to audience-quality growth. This strategy delivered significant results for the customer, including a 77% increase in new-to-brand customers and an 8% reduction in TACOS. Quartile enabled the brand to expand its customer base efficiently and build a more durable foundation for growth.