Case Study: The Warming Store Improves Ad Efficiency 37% with Quartile

The Warming Store boosts ROAS 38% with Quartile

The Warming Store, a retailer of temperature-controlled apparel, faced the challenge of maintaining advertising efficiency while growing revenue across its diverse digital ad mix on Google, Bing, Facebook, and Amazon. To manage these platforms and gain cross-channel insights, especially during its peak season, the company partnered with vendor Quartile for its advertising management services.

Quartile implemented a cross-channel strategy utilizing its technology to apply state-based and audience modifiers on Google Shopping, employ targeted search query methods, and create a two-way reliance between Google and Facebook for prospecting and retargeting. On Amazon, Quartile promoted house and resold brands differently, using sponsored ads and A.I. for dynamic optimization. This solution delivered significant results for The Warming Store, including a 38% increase in ROAS, a 24% increase in ad sales, and a 33% reduction in ad spend, improving overall efficiency by 37%.

The Warming Store