Quartile
29 Case Studies
Case Study: The CPAP Shop achieves double-digit ROAS growth with Quartile's AI-driven multichannel advertising
A Quartile Case Study
The CPAP Shop Embraces a Multichannel Approach to Achieve Double-Digit ROAS Growth
The CPAP Shop, an online retailer of sleep therapy and CPAP equipment (part of Agile Medical), needed a scalable, multichannel advertising approach to identify high‑value products, increase average order value, and improve return on ad spend across Google, Bing, and Amazon. The retailer engaged Quartile to deploy its A.I.-based advertising platform and automated campaign optimization to unify and scale cross‑channel campaigns.
Quartile built granular, channel‑specific strategies—bidding by AOV and search intent in Google Shopping, research- and branded‑keyword segmentation and night‑time dayparting in Paid Search, and targeted accessory campaigns on Amazon—while automating real‑time bid optimization. The CPAP Shop saw strong, measurable gains with Quartile: 89% increase in Google and Bing Shopping ROAS YoY, 62% increase in Paid Search ROAS YoY, 13% lower ACoS on Amazon in six months, and a 664% increase in Amazon orders in the first six months.
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