Case Study: The CPAP Shop Achieves Double-Digit ROAS Growth with Quartile

The CPAP Shop boosts Amazon orders 664% with Quartile

The CPAP Shop, an online retailer of sleep therapy equipment, engaged Quartile to build an integrated, A.I.-based advertising strategy. Their challenge was to automate campaign optimization across Google, Bing, and Amazon to identify high-value products, properly allocate budget, and find a scalable way to improve their return on ad spend (ROAS).

Quartile implemented a multichannel solution using its A.I. technology and expert strategists. This included creating granular campaigns segmented by product value and search intent, employing dayparting to capitalize on nighttime searches, and targeting specific audiences on Amazon. As a result, The CPAP Shop achieved an 89% increase in Shopping ROAS, a 62% increase in Paid Search ROAS, a 13% lower ACoS on Amazon, and a 664% increase in Amazon orders, demonstrating the significant impact of working with Quartile.

The CPAP Shop