Case Study: a textile brand doubles Amazon sales and improves efficiency with Quartile

Textile Brand doubles Amazon sales by 105% with Quartile

An established textile brand selling home products on Amazon faced stalled growth and deteriorating advertising efficiency. Despite ongoing investment, sales were flat and its Advertising Cost of Sales (ACOS) had climbed to unsustainable levels. The structural issue was managing a large catalog with hundreds of SKUs, which made it difficult to scale profitably. The brand turned to Quartile for a solution.

Quartile restructured the brand's Sponsored Products campaigns around parent ASINs and segmented them by product lifecycle to bring clarity and control. They implemented a keyword progression system to scale high-performing terms efficiently. This structural reset by Quartile led to a 105% increase in total sales, a 33% improvement in ACOS, and a 31% reduction in cost per acquisition, restoring profitability and enabling controlled growth.