Case Study: Discount Tackle (fishing retailer) achieves 10.5x Facebook revenue and 61% Google Shopping ROAS lift with Quartile

Tackle Exceeds ROAS Targets for Search and Social with Quartile

Discount Tackle, a fishing supply retailer, was struggling to hit performance goals on Facebook and Google Shopping and spent excessive time manually managing campaigns. To address this, Discount Tackle partnered with Quartile and adopted Quartile’s automated machine-learning advertising platform and team of marketing experts.

Quartile integrated its platform across Facebook and Google Shopping, creating intent-based audience segments, A/B testing creatives, and building branded, general, and lower-performing product campaigns while automating bid and budget decisions. The results: Google Shopping ROAS improved 61% in three months (102% after six months) with conversions up 11% and revenue up 16% in three months; Facebook delivered 70% more clicks, 265% more conversions, 287% more revenue in three months and 10.5X revenue growth in six months. Discount Tackle also reclaimed more than 15 hours per week thanks to Quartile’s automated campaign management.

Discount Tackle's

Cody Echauri

eCommerce Marketing Manager